HOW TO MAKE MORE MONEY WITH ADMOB

ADMOB

Monetizing apps is a way to capitalize on your creative ideas and get a financial return on your investment for building an App. To achieve this goal, Google AdMob is a great tool.

Whether you are an app developer or an entrepreneur who has invested heavily in app development, monetization is a subject of interest. However, sometimes it’s hard to get objective information on this topic.

Google AdMob is an app monetization platform created by Google. It is a very accessible platform that can be a good entry point for those who are starting to monetize applications.

You can start monetizing the free version of your app with AbMob without necessarily requiring a specific number of downloads or users.

Google AdMob will send ads to your application, which once viewed or clicked on by your users, will generate monthly revenue that the platform will transfer to your bank account.

Google AdMob is ideal if your app has a free version, meaning your user can access some of your content for free.

So the free portion of your content, which is not part of the premium monthly fee, would be monetized by AdMod ads.

Examples:

• I have an application for learning English, and I charge a monthly fee starting on the third module of learning activities.
• To have free access to the first 3 modules, the user just needs to download the App first.
• These free modules will show AdMob ads.

The second case scenario in which AdMob is ideal is if your app offers completely free content. For example:

• I have an application that turns images into PDF files.
• To access this functionality, the user simply downloads the App.
• In this case, the App will show AbMob ads to all users.

How to monetize your app with Google AdMob?

Approval

To approve an app on Google AdMob, you’ll need to see if your App complies with the AdMob and Google AdSense Program Policies. Please read the policies and review your application before submitting it for approval.

It is preferred that your app is ready to download from current Google and Apple stores and that it is ready to receive your users. This way you prevent your application from being rejected.

After that, just log into the AdMob website and sign up.

Multiple factors heavily influence where your CPM or RPM falls within these ranges. Your niche, audience location, and type of ad format all play a significant role. It’s impossible to provide guaranteed income figures. These ranges are to create a better understanding of the potential payout.

Let’s say your app has 100,000 monthly ad impressions. With an average AdMob CPM of $2.00, you could potentially earn roughly $200 per month.

AdMob

CPM Rates: CPM rates for AdMob often fall within these ranges:

• Low End: $0.10 to $1.00 per 1,000 impressions
• Average: $1.00 to $3.00 per 1,000 impressions
• High End: $3.00 and above per 1,000 impressions.

AdSense

RPM Rates: AdSense RPM ranges tend to be broader due to additional revenue factors:

• Low End: $0.20 to $3.00 per 1,000 impressions
• Average: $3.00 to $10.00 per 1,000 impressions
• High End: $10.00 and above per 1,000 impressions.

How to find your payment options in AdMob:

1. Sign in to your AdMob account.
2. Click on “Payments” in the sidebar.
3. Under “How you get paid” you’ll find the options available to you. You can add or edit your payment method from this section.

Differences in ad quality between AdMob and AdSense

AdMob:

• Focus: Mobile app monetization
• Ad formats: Diverse selection optimized for mobile devices (banners, interstitials, rewarded video, native ads, etc.).
• Strength: Large pool of advertisers specifically targeting mobile users.

AdSense:

• Focus: Website monetization.
• Ad formats: Traditional display ads, text ads, link units, along with more customizable options.
• Strength: Ability to tailor ads to the look and feel of your website for a seamless user experience.